Modern Food Explorer is all about searching the world over for fun and tasty flavor combinations that make you forget its healthy in the first place. It has multiple social media interfaces allowing viewers to interact via Vine, facebook, even instagram. However, It has very humble beginnings.
Moriah Dieterle, founder of Modern Food Explorer grew up in the lower parts of Upstate New York. While she had a very simple childhood, she was anything but.
Being a natural born adventurer she always sought out ways to take an adventure, at little to no cost. This often led to long walks around town, or several hours just playing in the woods, making forts up at her family’s house. During highschool, she became a part of FBLA, traveling to Baltimore, and Rochester on seperate occasions for events. Taking fashion design through Boces provided the opportunity to visit New York City.
Being heavily involved in the arts, she teamed up with a fellow classmate and went to Saratoga Springs for the Olympic of the visual arts, in which they won second place for their dress made entirely of paper.
Exploration was not just done in the literal sense, it was always done with food too. Moriah always looked at food and wondered about the ‘how’. She experimented with making breads, and developing her own cookie recipes.If ever out of a certain ingredient, she always looked for an innovative substitute.
Eventually Moriah decided that business was the right move for her. After high school, she attended Corning Community college for Business administration. During those years she would write Made in America articles, often thought up whilst walking the many trails behind the facilities. The awareness of the trails also lead her to start contemplating her health a little more.
Her last semester at college, she took a backpacking course. For three days they hiked the Pennsylvania Grand Canyon. Being awestruck by the beauty of the outdoors, she became more aware of a growing desire to bring things to the basics; be healthy enough to be able to admire the beauty of nature until a very old age.
After graduating, she attended Paul Smiths College. This had forever changed her.
At this college she was incredibly in her element, and she knew it. Everyday, she would spend hours walking the trails, and at night, walking around campus, sitting by the fire pit, admiring the beauty of the stars, and the cool breeze gently coming off of the lake.
Also, this is where her journey to whole foods really started taking off.
The cafeteria was buffet style,which to many is a problem, but to her it brought relief. She could make as many healthy creations for breakfast, lunch and dinner as she wanted, thanks to the salad bar, many breakfast options and especially the wellness station. The many classes she took also inspired her to be more attentive in how she used things, to be more creative. One particular semester she took a class on Project management, in which she created a website based on sustainability. After the semester, she became busy with her amazing job being an intern for conference services at the college. However, money fell flat, and as hard as both Moriah, and the college faculty tried, she could not afford to stay.
She did not let that make her give up. Moriah got a job working at the college, and moved to near by Saranac Lake. While she was able to afford sustaining a living, she noted that a budget must be made.
With a very stringent budget, Moriah began to look for creative ways to eat more whole foods, without sacrificing taste or money. Many hours were spent planning, prepping, cooking, and freezing up different foods. When something was made that fit her liking, she posted it to facebook for people to see.
Many of them really liked the recipes. While she was pleased with the level of positive reactions, she wanted to find a way to share it with even more people.
The solution she felt, was to create another website similar to her sustainability one, except this time, post her healthy recipes and food finds.
Marching down to the library( since she had no internet or cable), ideas in hand, Moriah created Modernfoodexplorer.com. The first post she made was Black Bean Burger . Not many people reacted to the post, so she created another article Chocolate Peanutbutter Icing , which received a lot more positivity. This lead to a lot of experimenting with mock sweets.
Inspired to make mock unhealthy foods with healthy alternatives, she created several banana icecream and chocolate recipes. People began paying close attention to her website.
Since then it has grown to include multiple platforms, including twitter,facebook, vine, instagram, and even youtube. Not only are recipes posted, but it has since expanded to articles hacking mainstream restaurants and health products for the best in value and taste.